The Benefits of Reviews For a Business

The Benefits of Reviews For a Business

Monday, February 20th, 2012

References

  1. ^ Alsever, Jennifer (2009-09-28). “Even Bad Reviews Boost Sales”CNN Money. Retrieved 2009-09-29.
  2. ^ Fowler, Geoffrey and Joseph De Avila (2009-10-05). “On the Internet, Everyone’s a Critic But They’re Not Very Critical”Wall Street Journal: Technology. Retrieved 2009-10-06.
  3. ^ Werbler, Carolyn (2008-06-08). “Online Consumer Reviews Significantly Impact Consumer Purchasing Decisions”Opinion Research Corporation. Retrieved 2009-10-06.
  4. ^ Lipsman, Andrew (2007-11-29). “Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase behavior”comScore, Press Release. Retrieved 2009-09-21.
  5. ^ Alt, Brian (2004-11-29). “Customer Ratings Tested”Marketing Experiments Journal. Retrieved 2009-07-05.
  6. ^ Holland, Anne (2007-05-21). “Adding Customer Reviews Increases Conversions”Marketing Sherpa. Retrieved 2009-09-01.
  7. ^ Eisenberg, Brian (2007-10-12). “How to Use Customer Reviews to Increase Conversions”ClickZ, iPerception. Retrieved 2009-09-14.
  8. ^ Grannis, Kathy and Ellen Davis (2007-03-12). “RAMA Research Finds Magazines, Television and Newspapers Prompt Online Product Searches”BIGresearch. Retrieved 2009-09-02.
  9. ^ Marketing, Sherpa (2007-06-03). “Exclusive: Dramatic New Data on How User Reviews Influence Purchasing Decisions”Marketing Sherpa Press Release: Goldstar Events Inc.. Retrieved 2009-09-03.
  10. ^ Miller, Claire Cain (2009-07-14). “Company Settles Case of Reviews It Faked”The New York Times. Retrieved 2009-09-28.
  11. ^ Davis, Wendy (2009-01-21). “Yelp Reviews Spawn At Least Five Lawsuits”MediaPost News. Retrieved 2009-09-27.
  12. ^ DeBare, Ilana (2006-09-29). “Amateur reviews changing approach of small businesses”The New York Times. Retrieved 2009-04-17.
  13. ^ Voight, Joan (2007-07-02). “Getting a Handle on Customer Reviews”The New York Times. Retrieved 2009-09-01.
  14. ^ Walker, Josh (2009-01-12). “Don’t Fear Online Customer Reviews”Business Week. Retrieved 2009-08-31.